![]() British groups like The 1975 and Arctic Monkeys, for example, have their largest fanbase in the US with the UK falling closely behind. That said, non-American Tumblr Music artists from the Anglosphere also saw success. Given the app's user base, we can assume that the US-based platform favored domestic artists, presenting them with an optimal environment for growing their audience and engagement. Using Filtr's 2014 tumblr phase playlist as a reference, it's evident that the majority of artists from this selection also hail from the United States. ![]() Today, nearly 50 percent of today's Tumblr user base hails from the United States, and that share was likely even larger at the platform's height. Only one Tumblr Music artist (Arctic Monkeys) appears in the Top 5 Alternative artists for the overall population.Īlmost a decade has passed since Tumblr's 2010s reign, but the American microblogging platform reported 73 million accounts in 2013 before it was acquired by Yahoo. Tumblr Music accounts for the Top 5 Alternative artists with a majority Gen Z demographic. Using the Artist Filters on our Artists List, we find that the Top 5 Alternative artists according to Chartmetric Artist Rank is dominated by Tumblr Music-especially when the audience is limited to the ages most influenced by 2010s Tumblr, i.e., 18-24-year-olds. It's really no surprise, then, that artists who once found their audience through Tumblr gifs are now some of the industry's biggest players. ![]() In every era, the youth have played a lead role in deciding what pop culture's "next big thing" will be. How Tumblr Helped Launch Artists' Careers The playlist is composed primarily of Pop, Rock, and Alternative tracks from artists like The Strokes, Lana Del Rey, and The 1975. Out of those passions sprouted Tumblr Music, a Pop, Rock, Alternative, and Indie sound that has helped shape the millennial and Gen Z aesthetic and is experiencing a resurgence thanks to TikTok-fueled 2000s-2010s nostalgia.įiltr US' popular Tumblr playlist has almost 60K followers, a large number of whom started following the playlist in 2022. With no public follower count or requirement to provide a real identity, the site quickly became a place for art, confession, feminism, gender identity, and passions of all kinds. Many millennials and Gen Zs look back on this period with a nostalgic smile and a slight cringe, but any true Tumblr user knows that the platform was more than just a blog it was a cultural space for communication, the birthplace of digital aesthetics, and a safe zone for niche fandoms to call home. ![]() “I felt this in my soul.” you type, before pressing send. A video featuring music from the new Arctic Monkeys album comes up, and you immediately reblog the song to your page. You swipe open your iPhone 4S, open Tumblr, and start scrolling past soft grunge mood boards and groups of angsty teens sporting chokers. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |